Welcome to Marketing Tip for Hairstylist Friday!

In today's segment, we're diving into the importance of having a Black Friday offer and how it can be incredibly beneficial for your hairstyling business. By the end of this post, you’ll understand why a Black Friday offer is a must and discover two special podcast episodes I've created to help you craft amazing deals for both new and existing clients.

Here are 10 compelling reasons why you should have a Black Friday offer:

1. Attract New Clients Offering an enticing Black Friday deal can help you bring new clients into your chair. During the holiday season, many people are saving money and looking for great deals. By offering discounts or special packages, you can convert potential clients who are considering your services into confirmed appointments.

2. Boost Your Revenue Many hairstylists experience slow months, especially in January after the holiday rush. A Black Friday offer can incentivize clients to book appointments...

As a hairstylist, showing up consistently on social media can feel like a daunting task. You know you need to post regularly to stay top-of-mind for your current clients and attract new ones, but coming up with fresh, engaging content is often easier said than done. Maybe you’ve spent countless hours scrolling through Instagram, trying to find the perfect photo, only to end up with nothing but frustration.

Sound familiar?

If you’ve ever been stuck in the endless cycle of overthinking what to post, or questioning whether your content is good enough, I’ve got great news for you. There’s an easy way to break free from the stress of social media—and it’s as simple as pressing record.

Enter B-Roll Video.

If you’re not already using B-roll in your social media marketing, you’re missing out on a powerful tool that could make all the difference in how you connect with your audience and grow your clientele. Let me show you why adding B-roll to...

As a hairstylist, mastering your craft is essential, but building your clientele and growing your business requires more than just skill behind the chair. Often, hairstylists don't receive formal education in marketing, but it's a critical component for success. Here are the biggest marketing mistakes that hairstylists commonly make — and how to avoid them.

1. Marketing Is Not About Pushing Services

A common misconception in marketing is that you need to push your services and products aggressively. Many hairstylists feel like they're "selling" or even tricking clients into buying products or booking services. However, marketing is not about pushing products, it’s about showcasing the value you offer. Instead of feeling like a salesperson, think of your marketing as an opportunity to educate potential clients. By sharing the benefits of your services and products, you build trust and offer them a chance to "test drive" what it would be like to work with you.

By creating...

Are you a hairstylist looking to grow your business without feeling overwhelmed or working longer hours? With over 20 years of experience behind the chair, I understand the challenges you face. I've built a successful, six-figure business and now I want to share my strategies with you. In this blog post, we’ll explore common Instagram mistakes and how you can avoid them to attract more clients and boost your salon’s success.

1. Inconsistent Posting

One of the biggest mistakes hairstylists make on Instagram is not posting consistently. Regular content keeps you visible to your audience and signals that you are active and in demand. Instagram rewards consistent posters by showing their content to more people. Here’s how to make it work for you:

• Plan and schedule your posts in advance.
• Post daily or at least several times a week.
• Use a mix of photos, videos, and stories to keep your content fresh and engaging.

2. Ignoring Instagram as a Search Engine

Many...

Hi, my name is Ann Marie Christell. With over 20 years of experience as a hairstylist and earning over six figures, I now coach hairstylists on how to grow their business behind the chair without feeling overwhelmed or working longer hours. If you're looking to make more money, incorporate spiritual and sustainable principles into your business, and life, you're in the right place.

With Black Friday just around the corner, it’s the perfect time to think about how you can create amazing offers for your existing clients. These offers will not only make your clients feel special and more loyal but will also boost your clientele by encouraging those who haven’t visited in a while to come back. Here are 12 fantastic Black Friday offer ideas tailored specifically for your loyal clients.

1. Buy One, Get One Free

Offer a "Buy One, Get One Free" deal on haircuts or styling. This could be a free haircut for a friend or family member or an additional service like a color session....

With Black Friday just around the corner, I want to share some fantastic strategies to help you attract new hair clients to your salon. Black Friday is an excellent opportunity to create special offers that attract both new hair clients and retain existing ones. People are ready to spend money, and it’s a great time to fill up your appointment book. In this post, we’ll focus on different strategies to attract new clients.

Attracting New Clients with Black Friday Offers

As a hairstylist, having a steady stream of new clients is essential. Even if you have a loyal client base, things can change—people move, lifestyles shift, and preferences evolve. Here are twelve irresistible offers to attract new clients:

• $20 Off Your First Visit: Offer new clients $20 off their first haircut, color service, or other service. This discount can entice first-timers to give your salon a try.

• Free Add-On for First Appointment: Include a complimentary add-on like a scalp...

In this blog post, I will share insights on a crucial topic for hairstylists: identifying and attracting your ideal clients. This process is essential for reducing stress and building a fulfilling, successful career.

Why Knowing Your Ideal Client Matters

Many hairstylists say they'll take any client, but this approach can lead to frustration and burnout. Just like in personal relationships, not every client will be the right fit for you. Recognizing and accepting this is the first step towards finding your ideal clients and creating a more enjoyable work environment.

When you understand who your ideal clients are, you can:

• Provide better service: Tailor your services to meet their specific needs.
• Reduce stress: Avoid clients who don’t appreciate your style or expertise.
• Improve marketing: Attract clients who resonate with your brand and values.

Steps to Identify Your Ideal Client

• Reflect on Your Favorite Clients

• List your top 10 favorite clients.
• Think...

If you are dreaming of another type of business then where you are at this moment then starting to journal around theses questions can help you to find the right answers around what is your next step so that you can start to create your dream life and dream business already now.

Start to explore these journaling questions:

-Who is it that you want to attract into your chair?

-What are the things and people that are draining to me at this very moment?

-What do I want my hairstyling business to look like 5 years from now?

-How can I start to attract my dream business and life into my life already now?

-What should I start to do differently already now? 

Take the time, date to explore yourself and you will be amazed with what will come up for you.

The moment you are working with a new client and it seems that it does not matter what you ask, you get that awkward silence. The client in your chair has no interest in you.

The idea of awkwardness is growing within you, and you get the feeling that it will be super hard to please the client sitting in your chair.

Just like all relationships in life, not everyone is a good fit for us! 

Not every client will be the right client for you.

This is why this week's Seren Flow mantra is: I attract clients that appreciate me for who I am and my energy!

If you are in an awkward position where you have a client who is not the right fit for you in your chair, then I want to invite you to just do your best. 

After, do not beat yourself up for the situation. Be okay, and hold on to the fact that you did the best that you could. If you have any awkward feelings or emotions, shake them out of your body, let them go, and do not make them into a big...

Hairstylist, 

Do you have your weekly check in ritual to track what is working in your business?

In order for you to have a healthy hairstyling business you need to keep track of what is working and what is not working in your business. 

Decide on what day that you are doing the check in, block off 30 minutes in your calendar the same day for the next 2 months.

Use this guide and start to track things.

1.Revenue!

There is one thing to think that you know and there is a totaly different thing to acually know and keep on track on what it is that you are accualyy generating each week.

2.Cost!

The same as looking at your revenue, is to look at what is it that your company is costing you each week. What bills and what things has been as a cost for you this week?

3.How many new clients have you had this week?

Count how many new clients you have had, also for each and every new client that you book in, while you are doing their hair alway ask them how they...