How to Elevate Client Relationships and Create Exceptional Experiences as a Hairstylist

In the ever-evolving beauty industry, hairstylists face the challenge of standing out in a competitive landscape while fostering meaningful connections with their clients. My name is Ann Marie Christell, and I’ve spent over 20 years behind the chair, building a six-figure business. I’m here to share my experience and insights to help hairstylists like you grow their business without sacrificing their well-being.

This post dives deep into a cornerstone of success in our industry: the client experience. It’s not just about beautiful hair—it’s about making each client feel uniquely valued, seen, and heard. Let’s explore how to create transformative moments for your clients and strengthen the bond that keeps them returning for years to come.

Why Client Relationships Are the Foundation of Your Business

Your relationship with your clients is what sets you apart...

Building a loyal clientele as a hairstylist isn’t just about being great at hair—it’s about strategically attracting the right people to your chair. If you’re tired of waiting for walk-ins or relying on salon bookings that don’t align with your ideal services, it’s time to take control of your business. Here’s a step-by-step guide to building your dream clientele and even creating extra income along the way.

1. Identify Your Ideal Client

Before you start marketing yourself, ask: Who do you love working with? What kind of hair services light you up? If you want to specialize in balayage, vivid colors, or lived-in blondes, your branding and content should reflect that. Your dream clients won’t find you unless you make it clear what you’re offering.

Action Steps:
Define the services you want to be known for.
Craft your social media bio to clearly state what you specialize in.
Only post work that aligns with the clients you want to...

If you’re a hairstylist wondering why your social media followers aren’t becoming paying clients, it’s time to rethink your strategy. Gaining followers is one thing, but turning them into loyal, long-term clients is another. The secret? Your content needs to be more intentional and strategic.

Let’s dive into how you can shift your social media game to attract more of the right clients into your chair.

Step 1: Share Strategic Content

The content you post should serve a clear purpose. Every piece of content you share should do one of the following:

• Show off your work: Highlight your skills and the transformations you create for your clients.

• Showcase your client experience: Let potential clients see what it’s like to sit in your chair—from consultation to the final reveal.

• Share more of YOU: Give followers a glimpse into your personality, values, and unique approach to hairstyling. People want to connect with the person behind the...

As a hairstylist, building your client base isn’t just about gaining more followers on social media—it’s about turning those followers into paying clients who trust you, love your work, and keep coming back. Today, I’m excited to share a simple, actionable marketing tip to help you attract more people to your chair and grow your business.

Why Conversations Matter

Social media is all about connection. It’s not enough to post pretty pictures of your work—you need to engage with your audience. By opening up conversations with your followers, you can better understand their needs, build trust, and showcase why you’re the perfect hairstylist for them.

Think of it this way: the more people interact with you online, the more likely they are to feel comfortable booking an appointment. When they trust you before ever stepping into your salon, they’re already primed to be loyal, long-term clients.

Step 1: Craft a Personalized Welcome Message

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As the calendar flips to January, social media and other platforms are brimming with messages about setting goals and creating a “new you.” But by mid-January, many of us find ourselves slipping back into old habits. Why? Often, it’s because we haven’t paused to truly reflect on what’s working and what’s not in our lives and businesses as hairstylists.

In this blog post, we’ll explore how hairstylists can shift their energy, let go of what’s not serving them, and invite new opportunities into their lives and businesses for a thriving 2025.

Reflection: What Worked and What Didn’t?

The first step to creating change is reflecting on the past year. Ask yourself:

1. What has been working in my life and business as a hairstylist? Write down everything that’s brought you success, joy, or balance. These are the things you’ll want to build upon.

2. What hasn’t been working? Be honest. Are there clients draining your...

How to Build a Strong Online Presence as a Hairstylist

In today’s digital world, having a strong online presence is no longer optional—it’s essential. If you’re a hairstylist looking to attract more clients, connect with your dream clientele, and grow your business, mastering your online presence is the first step.

Many hairstylists feel overwhelmed by marketing and social media. You might think it’s impossible to attract new clients online or feel unsure about where to start. I get it—I've heard it all. That’s why I’m sharing the exact steps to help you build a foundation that brings the right people into your chair.

Ready to transform your online presence? Let’s dive in.

1. Define Your Dream Client

Before anything else, get clear on who you want to attract. This step might feel unnecessary, but it’s a game-changer.

Ask yourself:

• What struggles do my dream clients have with their hair?
• What are their values and...

The past year has been a whirlwind of emotions and challenges for many of us. While I initially planned to begin this season with a discussion about letting go of the past year to move forward in your hairstyling business, today’s focus feels more urgent. This post is about finding calm in moments of overwhelming stress, inspired by recent events and a framework that has been a game-changer for me.

Why This Framework Matters

We live in a world where change often happens overnight, and situations arise that are beyond our control. Back during the pandemic, my husband and I felt this firsthand. We were overwhelmed and unsure of how to navigate the uncertainty, so we created a framework to help us choose love over fear. Today, I want to share it with you so that when you find yourself in a stressful situation, you have tools to regain calm and clarity.

Step-by-Step Framework to Navigate Overwhelm

1. Assess Immediate Danger

Ask yourself: "Am I or my family members in any immediate...

Welcome to Marketing Tip Friday for Hairstylists!

Today, we dive into the crucial topic of goal setting. As a hairstylist, you’re likely setting goals not just for your business, but also for your personal life. Today, I want to share insights on how you can actually achieve those goals.

Over the years, I’ve been working as a hairstylist for over 26 years, and I struggled with goal setting for a very long time. It was really hard for me to turn my ideas and goals into reality. I found that writing down and dreaming up goals was the fun part. But then came the execution and the necessary changes – that’s where I struggled the most. Sometimes, I got so bored or overwhelmed that I even forgot my dreams, which was really sad.

One of the mistakes I made was setting goals without making any changes. I approached new goals with the same old habits and methods. But if your goal is different from your current reality, you need to do something differently. You need to...

Hi, my name is Ann Marie Christell. I'm a business coach for hairstylists who want to grow their clientele and income without feeling overwhelmed or working longer hours. With over 20 years of experience behind the chair and a six-figure income, I understand the challenges and rewards of this industry. My approach blends practical business strategies, innovative marketing tips, personal development, spiritual practices, and sustainable living.

Today, I want to share the incredible benefits of incorporating video into your social media marketing strategy. Whether you're a seasoned stylist or just starting out, using video can transform your business and attract clients from all over the world. Let’s dive into the top 15 benefits of using video for your social media marketing.

1. Showcase Your Skills

Video allows you to visually demonstrate your unique skills and techniques. You can show before-and-after transformations, demonstrate styling techniques, and give potential clients...

Welcome to Marketing Tip for Hairstylist Friday!

In today's segment, we're diving into the importance of having a Black Friday offer and how it can be incredibly beneficial for your hairstyling business. By the end of this post, you’ll understand why a Black Friday offer is a must and discover two special podcast episodes I've created to help you craft amazing deals for both new and existing clients.

Here are 10 compelling reasons why you should have a Black Friday offer:

1. Attract New Clients Offering an enticing Black Friday deal can help you bring new clients into your chair. During the holiday season, many people are saving money and looking for great deals. By offering discounts or special packages, you can convert potential clients who are considering your services into confirmed appointments.

2. Boost Your Revenue Many hairstylists experience slow months, especially in January after the holiday rush. A Black Friday offer can incentivize clients to book appointments...