As the calendar flips to January, social media and other platforms are brimming with messages about setting goals and creating a “new you.” But by mid-January, many of us find ourselves slipping back into old habits. Why? Often, it’s because we haven’t paused to truly reflect on what’s working and what’s not in our lives and businesses as hairstylists.

In this blog post, we’ll explore how hairstylists can shift their energy, let go of what’s not serving them, and invite new opportunities into their lives and businesses for a thriving 2025.

Reflection: What Worked and What Didn’t?

The first step to creating change is reflecting on the past year. Ask yourself:

1. What has been working in my life and business as a hairstylist? Write down everything that’s brought you success, joy, or balance. These are the things you’ll want to build upon.

2. What hasn’t been working? Be honest. Are there clients draining your...

How to Build a Strong Online Presence as a Hairstylist

In today’s digital world, having a strong online presence is no longer optional—it’s essential. If you’re a hairstylist looking to attract more clients, connect with your dream clientele, and grow your business, mastering your online presence is the first step.

Many hairstylists feel overwhelmed by marketing and social media. You might think it’s impossible to attract new clients online or feel unsure about where to start. I get it—I've heard it all. That’s why I’m sharing the exact steps to help you build a foundation that brings the right people into your chair.

Ready to transform your online presence? Let’s dive in.

1. Define Your Dream Client

Before anything else, get clear on who you want to attract. This step might feel unnecessary, but it’s a game-changer.

Ask yourself:

• What struggles do my dream clients have with their hair?
• What are their values and...

The past year has been a whirlwind of emotions and challenges for many of us. While I initially planned to begin this season with a discussion about letting go of the past year to move forward in your hairstyling business, today’s focus feels more urgent. This post is about finding calm in moments of overwhelming stress, inspired by recent events and a framework that has been a game-changer for me.

Why This Framework Matters

We live in a world where change often happens overnight, and situations arise that are beyond our control. Back during the pandemic, my husband and I felt this firsthand. We were overwhelmed and unsure of how to navigate the uncertainty, so we created a framework to help us choose love over fear. Today, I want to share it with you so that when you find yourself in a stressful situation, you have tools to regain calm and clarity.

Step-by-Step Framework to Navigate Overwhelm

1. Assess Immediate Danger

Ask yourself: "Am I or my family members in any immediate...

Welcome to Marketing Tip Friday for Hairstylists!

Today, we dive into the crucial topic of goal setting. As a hairstylist, you’re likely setting goals not just for your business, but also for your personal life. Today, I want to share insights on how you can actually achieve those goals.

Over the years, I’ve been working as a hairstylist for over 26 years, and I struggled with goal setting for a very long time. It was really hard for me to turn my ideas and goals into reality. I found that writing down and dreaming up goals was the fun part. But then came the execution and the necessary changes – that’s where I struggled the most. Sometimes, I got so bored or overwhelmed that I even forgot my dreams, which was really sad.

One of the mistakes I made was setting goals without making any changes. I approached new goals with the same old habits and methods. But if your goal is different from your current reality, you need to do something differently. You need to...

Hi, my name is Ann Marie Christell. I'm a business coach for hairstylists who want to grow their clientele and income without feeling overwhelmed or working longer hours. With over 20 years of experience behind the chair and a six-figure income, I understand the challenges and rewards of this industry. My approach blends practical business strategies, innovative marketing tips, personal development, spiritual practices, and sustainable living.

Today, I want to share the incredible benefits of incorporating video into your social media marketing strategy. Whether you're a seasoned stylist or just starting out, using video can transform your business and attract clients from all over the world. Let’s dive into the top 15 benefits of using video for your social media marketing.

1. Showcase Your Skills

Video allows you to visually demonstrate your unique skills and techniques. You can show before-and-after transformations, demonstrate styling techniques, and give potential clients...

Welcome to Marketing Tip for Hairstylist Friday!

In today's segment, we're diving into the importance of having a Black Friday offer and how it can be incredibly beneficial for your hairstyling business. By the end of this post, you’ll understand why a Black Friday offer is a must and discover two special podcast episodes I've created to help you craft amazing deals for both new and existing clients.

Here are 10 compelling reasons why you should have a Black Friday offer:

1. Attract New Clients Offering an enticing Black Friday deal can help you bring new clients into your chair. During the holiday season, many people are saving money and looking for great deals. By offering discounts or special packages, you can convert potential clients who are considering your services into confirmed appointments.

2. Boost Your Revenue Many hairstylists experience slow months, especially in January after the holiday rush. A Black Friday offer can incentivize clients to book appointments...

As a hairstylist, showing up consistently on social media can feel like a daunting task. You know you need to post regularly to stay top-of-mind for your current clients and attract new ones, but coming up with fresh, engaging content is often easier said than done. Maybe you’ve spent countless hours scrolling through Instagram, trying to find the perfect photo, only to end up with nothing but frustration.

Sound familiar?

If you’ve ever been stuck in the endless cycle of overthinking what to post, or questioning whether your content is good enough, I’ve got great news for you. There’s an easy way to break free from the stress of social media—and it’s as simple as pressing record.

Enter B-Roll Video.

If you’re not already using B-roll in your social media marketing, you’re missing out on a powerful tool that could make all the difference in how you connect with your audience and grow your clientele. Let me show you why adding B-roll to...

As a hairstylist, mastering your craft is essential, but building your clientele and growing your business requires more than just skill behind the chair. Often, hairstylists don't receive formal education in marketing, but it's a critical component for success. Here are the biggest marketing mistakes that hairstylists commonly make — and how to avoid them.

1. Marketing Is Not About Pushing Services

A common misconception in marketing is that you need to push your services and products aggressively. Many hairstylists feel like they're "selling" or even tricking clients into buying products or booking services. However, marketing is not about pushing products, it’s about showcasing the value you offer. Instead of feeling like a salesperson, think of your marketing as an opportunity to educate potential clients. By sharing the benefits of your services and products, you build trust and offer them a chance to "test drive" what it would be like to work with you.

By creating...

Are you a hairstylist looking to grow your business without feeling overwhelmed or working longer hours? With over 20 years of experience behind the chair, I understand the challenges you face. I've built a successful, six-figure business and now I want to share my strategies with you. In this blog post, we’ll explore common Instagram mistakes and how you can avoid them to attract more clients and boost your salon’s success.

1. Inconsistent Posting

One of the biggest mistakes hairstylists make on Instagram is not posting consistently. Regular content keeps you visible to your audience and signals that you are active and in demand. Instagram rewards consistent posters by showing their content to more people. Here’s how to make it work for you:

• Plan and schedule your posts in advance.
• Post daily or at least several times a week.
• Use a mix of photos, videos, and stories to keep your content fresh and engaging.

2. Ignoring Instagram as a Search Engine

Many...

Hi, my name is Ann Marie Christell. With over 20 years of experience as a hairstylist and earning over six figures, I now coach hairstylists on how to grow their business behind the chair without feeling overwhelmed or working longer hours. If you're looking to make more money, incorporate spiritual and sustainable principles into your business, and life, you're in the right place.

With Black Friday just around the corner, it’s the perfect time to think about how you can create amazing offers for your existing clients. These offers will not only make your clients feel special and more loyal but will also boost your clientele by encouraging those who haven’t visited in a while to come back. Here are 12 fantastic Black Friday offer ideas tailored specifically for your loyal clients.

1. Buy One, Get One Free

Offer a "Buy One, Get One Free" deal on haircuts or styling. This could be a free haircut for a friend or family member or an additional service like a color session....