Recently, I had the pleasure of sitting down with the incredible Ruth Lund for a deep and powerful conversation about money, mindset, and business as a hairstylist. Ruth is a hairstylist, educator, app creator, and entrepreneur with over 20 years of experience in the hair industry, and she has a mission: to empower hairstylists to understand their worth and charge accordingly.

In this blog post, I’m breaking down the key takeaways from our conversation that every hairstylist needs to hear—especially if you’ve ever felt uncomfortable about raising your prices or owning your value.

Why Money Mindset Matters

Ruth opened up by sharing that our relationship with money can either make or break our business. And it’s true—if you don’t have a healthy money mindset, it’s incredibly hard to grow a sustainable business as a hairstylist. Ruth explained how deeply personal and emotional money can be, especially for women in a female-dominated industry where many have been conditioned not to as...

Hey lovely,

If you’ve ever had a client cancel last minute—or worse, not show up at all—you are so not alone. I know how frustrating it can feel when you’ve carved out a whole afternoon, prepped your space, and then suddenly… no one walks through the door.

I’ve been there too. After 20+ years behind the chair, I’ve experienced it all—no-shows, last-minute reschedules, and even clients who make you question why you started doing hair in the first place 😅

But here’s the good news: you don’t have to live in that frustration anymore. There’s a better way, and I’m here to walk you through it like a friend who’s already been down the road.

This blog post is your gentle, no-fluff guide to setting up systems that support your peace, your time, and your business.

Let’s make your workday feel calmer, shall we?

Why Hairstylists Need Systems (Not Just Skills)

You already have the magic touch. The talent is there—what you need now are the boundaries and systems that keep your energy pr...

Instagram isn’t just a photo-sharing app anymore; it’s one of the most effective tools to attract clients, build trust, and grow your hairstyling business. But success doesn’t come from just posting beautiful hair transformations. It requires intentional strategies that foster genuine connections and lead followers down the path to becoming loyal, paying clients.

If you’re ready to make Instagram work for your salon, here’s a step-by-step guide to help you transform your online presence and fill your chair.

1. Build Relationships with a Warm Welcome Message

When someone follows your page, they’re essentially saying, “I’m interested!” Don’t let that moment slip by—make them feel special with a personalized welcome message.

Here’s how to craft an effective DM that sparks conversation:

• Introduce Yourself: Start by saying hello, sharing your name, and expressing excitement about them joining your Instagram world.
  • Example: “Hi [Name], I’m [Your Name], and I’m thrilled to welcome
  ...

Are You Afraid of Being Judged When Posting on Social Media?

If the thought of posting on social media makes you anxious because you’re worried about what people might think, you’re not alone. Many hairstylists hesitate to show up online due to fear of judgment, whether from family, friends, or even other professionals in the industry. But here’s the truth: your dream clients are out there looking for you. If you don’t show up, they won’t find you.

Let’s break down how you can overcome this fear and confidently use social media to attract the clients you truly want to work with.

1. Who Are You Creating Content For?

Before you let fear hold you back, ask yourself this: Who do I want to attract into my world?

Are you posting to impress friends, family members, or other hairstylists? Or are you creating content to connect with potential clients who would love to book with you? The key to using social media effectively as a hairstylist is to shift your focus from seeking approval to...

Your Instagram bio is the first thing potential clients see when they land on your profile. Think of it as your digital storefront. If it doesn’t immediately communicate what you do, who you serve, and how to book with you, you’re likely missing out on clients!

A strong Instagram bio helps you stand out in a saturated industry, builds trust with potential clients, and makes it easier for them to take action and book with you. In this guide, I’ll break down five essential elements your Instagram bio MUST include if you want to grow your business and increase bookings.

1. What is Your Specialty?

One of the biggest mistakes hairstylists make is being too vague in their bio. If someone visits your page and can’t immediately tell what you specialize in, they’re likely to keep scrolling.

Why does this matter?

Not every client is a good fit for you, and that’s okay! The more clearly you communicate your niche, the easier it will be to attract your dream clients. Whether you’re a bala...

How to Elevate Client Relationships and Create Exceptional Experiences as a Hairstylist

In the ever-evolving beauty industry, hairstylists face the challenge of standing out in a competitive landscape while fostering meaningful connections with their clients. My name is Ann Marie Christell, and I’ve spent over 20 years behind the chair, building a six-figure business. I’m here to share my experience and insights to help hairstylists like you grow their business without sacrificing their well-being.

This post dives deep into a cornerstone of success in our industry: the client experience. It’s not just about beautiful hair—it’s about making each client feel uniquely valued, seen, and heard. Let’s explore how to create transformative moments for your clients and strengthen the bond that keeps them returning for years to come.

Why Client Relationships Are the Foundation of Your Business

Your relationship with your clients is what sets you apart from other stylists. It’s not only ...

Building a loyal clientele as a hairstylist isn’t just about being great at hair—it’s about strategically attracting the right people to your chair. If you’re tired of waiting for walk-ins or relying on salon bookings that don’t align with your ideal services, it’s time to take control of your business. Here’s a step-by-step guide to building your dream clientele and even creating extra income along the way.

1. Identify Your Ideal Client

Before you start marketing yourself, ask: Who do you love working with? What kind of hair services light you up? If you want to specialize in balayage, vivid colors, or lived-in blondes, your branding and content should reflect that. Your dream clients won’t find you unless you make it clear what you’re offering.

Action Steps:
✔ Define the services you want to be known for.
✔ Craft your social media bio to clearly state what you specialize in.
✔ Only post work that aligns with the clients you want to attract.

2. Use Social Media to Your Advantage

Man...

If you’re a hairstylist wondering why your social media followers aren’t becoming paying clients, it’s time to rethink your strategy. Gaining followers is one thing, but turning them into loyal, long-term clients is another. The secret? Your content needs to be more intentional and strategic.

Let’s dive into how you can shift your social media game to attract more of the right clients into your chair.

Step 1: Share Strategic Content

The content you post should serve a clear purpose. Every piece of content you share should do one of the following:

• Show off your work: Highlight your skills and the transformations you create for your clients.

• Showcase your client experience: Let potential clients see what it’s like to sit in your chair—from consultation to the final reveal.

• Share more of YOU: Give followers a glimpse into your personality, values, and unique approach to hairstyling. People want to connect with the person behind the chair.

The key is to create con...

As a hairstylist, building your client base isn’t just about gaining more followers on social media—it’s about turning those followers into paying clients who trust you, love your work, and keep coming back. Today, I’m excited to share a simple, actionable marketing tip to help you attract more people to your chair and grow your business.

Why Conversations Matter

Social media is all about connection. It’s not enough to post pretty pictures of your work—you need to engage with your audience. By opening up conversations with your followers, you can better understand their needs, build trust, and showcase why you’re the perfect hairstylist for them.

Think of it this way: the more people interact with you online, the more likely they are to feel comfortable booking an appointment. When they trust you before ever stepping into your salon, they’re already primed to be loyal, long-term clients.

Step 1: Craft a Personalized Welcome Message

One of the best ways to start a conversation is...

As the calendar flips to January, social media and other platforms are brimming with messages about setting goals and creating a “new you.” But by mid-January, many of us find ourselves slipping back into old habits. Why? Often, it’s because we haven’t paused to truly reflect on what’s working and what’s not in our lives and businesses as hairstylists.

In this blog post, we’ll explore how hairstylists can shift their energy, let go of what’s not serving them, and invite new opportunities into their lives and businesses for a thriving 2025.

Reflection: What Worked and What Didn’t?

The first step to creating change is reflecting on the past year. Ask yourself:

1. What has been working in my life and business as a hairstylist? Write down everything that’s brought you success, joy, or balance. These are the things you’ll want to build upon.

2. What hasn’t been working? Be honest. Are there clients draining your energy? Services you dread offering? Habits in your personal life that n...