Hey lovely,
If youâve ever had a client cancel last minuteâor worse, not show up at allâyou are so not alone. I know how frustrating it can feel when youâve carved out a whole afternoon, prepped your space, and then suddenly⊠no one walks through the door.
Iâve been there too. After 20+ years behind the chair, Iâve experienced it allâno-shows, last-minute reschedules, and even clients who make you question why you started doing hair in the first place đ
But hereâs the good news: you donât have to live in that frustration anymore. Thereâs a better way, and Iâm here to walk you through it like a friend whoâs already been down the road.
This blog post is your gentle, no-fluff guide to setting up systems that support your peace, your time, and your business.
Letâs make your workday feel calmer, shall we?
You already have the magic touch. The talent is thereâwhat you need now are the boundaries and systems that keep your energy protected.
When you donât have those in place, things start to feel a little messy:
Youâre dealing with back-and-forth messages at all hours
Youâre stressing over lost income from no-shows
Youâre feeling pulled in too many directions
Sound familiar? Youâre not alone, and you donât have to stay stuck there.
Okay, real talk: I used to hate the idea of online booking. I thought Iâd lose control or attract the wrong clients. But once I got my systems and branding aligned, online booking became my new best friend.
Hereâs what it gave me:
More time to focus on the clients in my chair
Fewer distractions from phone calls or DMs
A much calmer schedule overall
I also set it up so each client gets:
A warm confirmation email with everything they need to know
Gentle appointment reminders
A friendly follow-up (with a link to leave a testimonial đ)
Once it was all in place, I couldnât believe I didnât do it sooner!
Having boundaries doesnât make you mean. It makes you clear. And clarity is kind.
Youâre offering your time, your energy, and your magic to your clientsâitâs totally okay to have rules about how they book and communicate with you.
Here are a few gentle boundary ideas to think about:
Whatâs the best way for clients to contact you?
Whatâs your cancellation window? 24 hours? 48?
Do you require deposits? (Spoiler alert: yes, you should!)
And remember, these boundaries arenât just for themâtheyâre for you, so you can show up at your best.
Deposits arenât just about protecting your income. Theyâre about setting the tone. When someone invests upfront, theyâre showing you: âHey, I respect your time.â
Even my long-time clients pay a deposit. No exceptions. And guess what? They totally get it.
Hereâs how I do it:
Clients can reschedule up to 24 hours in advance and keep their deposit
If they cancel or no-show, the deposit stays with me
Want to rebook? Theyâll need to pay a new deposit
Having this system in place removes the guesswork, guilt, and awkward convos.
I want you to stop repeating yourself 1,000 times a week. Let automation be your assistant!
Set up automated:
Confirmation emails
Appointment reminders
âWhat to expectâ videos or emails (bonus points if you record a short, friendly one!)
Most clients will watch a 1-minute video before they read a long policy page. Trust meâthis tip is golden.
Your Instagram isnât your policy manual. Itâs your digital storefrontâyour vibe, your work, your magic. Use it to attract dream clients.
Your policies? Keep those tucked into:
Your website
Your online booking system
Your confirmation and reminder emails
Keep it light on social, and guide people gently into your more structured systems.
If youâve got a client who reschedules every time or ghosts you regularly⊠itâs time for a heart-to-heart.
Hereâs what works:
Always require a deposit (yes, even for them!)
Speak directlyâkindly, but clearly
Have the convo in person or over the phone (texting can get messy)
Youâre allowed to protect your energy and say no to clients who arenât respecting your time.
Instead of spiraling when a client cancels, try this:
Take a breath
Shake off the irritation
Look at your waitlist or recent inquiries
Reach out with kindness
And if you canât fill the spot? Use the time for YOU. Content creation, journaling, restâit all matters.
I know how deeply you care. I know how much love you put into your work. Thatâs why I want you to have systems that love you back.
You donât need to burn out to be successful. You donât have to answer DMs 24/7. And you absolutely deserve to feel calm, confident, and in control of your schedule.
If you need help getting your systems set up, Iâd love to welcome you into the Serene Flow Marketing Club. Itâs just $1 for your first 30 days, and itâs packed with coaching, templates, strategies, and support.
đ https://www.serene-flow.com/offers/FQ64naYL
Youâve got this. And Iâve got you.
With love, always,
Ann Marie
50% Complete
The day that we really start to show up in the world in a different way, we can start to create a massive change!
If we all start to take our own journey seriously and own that, then together we can create a massive change!
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