Hairstylist Create Irresistible Black Friday Offers for Your Loyal Hair Clients

Hi, my name is Ann Marie Christell. With over 20 years of experience as a hairstylist and earning over six figures, I now coach hairstylists on how to grow their business behind the chair without feeling overwhelmed or working longer hours. If you're looking to make more money, incorporate spiritual and sustainable principles into your business, and life, you're in the right place.

With Black Friday just around the corner, it’s the perfect time to think about how you can create amazing offers for your existing clients. These offers will not only make your clients feel special and more loyal but will also boost your clientele by encouraging those who haven’t visited in a while to come back. Here are 12 fantastic Black Friday offer ideas tailored specifically for your loyal clients.

1. Buy One, Get One Free

Offer a "Buy One, Get One Free" deal on haircuts or styling. This could be a free haircut for a friend or family member or an additional service like a color session. It’s a great way to encourage referrals and increase your client base.

2. Discounted Packages

Create bundles of services with a percentage discount. For example, offer 20% off when clients book a series of three services in advance, like a haircut, color touch-up, and deep conditioning treatment. This not only secures future appointments but also encourages clients to commit to multiple services at once.

3. Gift Cards with Bonus Value

Sell gift cards with an additional value. For instance, a $50 gift card that provides an extra $10 value. These are perfect for holiday presents and can bring in new clients when gifted to friends and family.

4. Exclusive VIP Membership

Introduce a VIP membership for your loyal clients. This could include perks like discounted rates, priority booking, and free treatments every six months. Memberships help build long-term relationships and provide recurring revenue.

5. Holiday Glam-Up Packages

Offer a holiday glam-up package that includes a wash, blowout, style, and deep conditioning treatment at a discounted price. This encourages clients to book for holiday parties and gatherings, ensuring they look and feel their best.

6. Free Add-On with Color Services

Add a free treatment with any color service, such as a hair gloss, deep conditioning mask, or scalp massage. Clients love getting extra value, which can encourage them to try new treatments and book more services in the future.

7. Early Bird Booking Discount

Provide a special discount for clients who book their appointments for January and February during Black Friday. This helps fill your schedule during slower months and creates a sense of urgency for clients to book in advance.

8. Client Appreciation Discount

Send an exclusive thank-you email to your existing clients with a discount on their next service. This makes them feel appreciated and special, encouraging them to book their next appointment soon.

9. Holiday Hair Makeover Contest

Run a contest where one lucky winner gets a free holiday makeover, including a cut, color, style, and treatment. To enter, clients must book an appointment and share about you on social media, which increases your visibility and engagement.

10. Discounted Referrals

Offer a referral discount where both the referring client and the new client receive a discount on their next service. This can be a year-round strategy to continually grow your client base.

11. Black Friday Bundle Hair and Beauty Combo

Partner with a local business, such as a makeup artist, nail technician, or even a local coffee shop, to create a Black Friday bundle. This cross-promotion benefits both businesses and provides clients with a valuable package deal.

12. Holiday Hair Prep Mini Session

Offer a mini hair treatment at a discounted price to help clients prepare their hair for the holiday season. This could include a cleansing treatment, trim, or deep conditioning mask.

Promoting Your Offers

To maximize the impact of these offers, promote them through various channels:

• Text and email your clients using your booking system.
• Talk to clients in the salon about these offers and create urgency by setting an expiration date.
• Use social media to spread the word and reach a wider audience.

Remember, clients are accustomed to spending money on Black Friday, so don’t hesitate to offer these deals. Keep the offers simple, speak in terms that your clients understand, and ensure they know the value of what you’re providing.

If you have any questions or want to share your success stories, feel free to DM me on Instagram at @sereneflow_ Let’s make this Black Friday a successful one!

Sending you lots of love, Ann Marie Christell