Black Friday Strategies for Hairstylists to Attracting New Hair Clients

With Black Friday just around the corner, I want to share some fantastic strategies to help you attract new hair clients to your salon. Black Friday is an excellent opportunity to create special offers that attract both new hair clients and retain existing ones. People are ready to spend money, and it’s a great time to fill up your appointment book. In this post, we’ll focus on different strategies to attract new clients.

Attracting New Clients with Black Friday Offers

As a hairstylist, having a steady stream of new clients is essential. Even if you have a loyal client base, things can change—people move, lifestyles shift, and preferences evolve. Here are twelve irresistible offers to attract new clients:

• $20 Off Your First Visit: Offer new clients $20 off their first haircut, color service, or other service. This discount can entice first-timers to give your salon a try.

• Free Add-On for First Appointment: Include a complimentary add-on like a scalp massage, deep conditioning treatment, or hair gloss with their first service. This makes clients feel pampered and appreciated.

• Free Consultation + Discounted Service: Offer a free virtual consultation with a $25 deposit (refunded upon booking an appointment). This builds trust and often leads to a booked service.

• Haircut and Blowout Combo: Create a special discounted package for a first-time haircut and blowout or styling combo, ensuring it’s a time-efficient service for you.

• Buy One, Get One Half Off: For new clients, offer a second service at a discounted rate when they book their first visit at full price. This can encourage repeat visits.

• Discounted New Client Packages: Bundle services like a root touch-up, haircut, and gloss into a special package at a reduced rate to boost your revenue and client satisfaction.

• Free Haircut with Color Service: Include a complimentary haircut with any color service booked by new clients, making it an irresistible offer.

• Exclusive New Client Gift Bag: Give a gift bag with sample products and merchandise to any new clients booking during Black Friday weekend. This enhances their experience and promotes your products.

• Prepaid Package Deals: Offer a discount for new clients who book and pay upfront for a package of three or more services. This ensures commitment and boosts revenue.

• Discount on First Color Service: Provide a special discount on the first highlight or color service. Make sure the discount still allows for a profit and is not applied to extensive color corrections.

• Friends and Family Referral Discount: Encourage referrals by offering a discount for both the referrer and the new client. This word-of-mouth strategy can bring in multiple new clients.

• Free Deep Conditioning Treatment: Include a complimentary deep conditioning treatment with any service during Black Friday weekend. This small gesture can make a big impact on client satisfaction.

Implementing and Promoting Your Offers

Select up to three of these offers that align with your business and resonate with your clients. Promote them across your social media, newsletters, local Facebook groups, and other community channels. Create urgency by setting clear start and end dates for the offers, and control when these offers can be booked to ensure they fit into your schedule.

Engage with Your Audience

I’m excited to hear about your experiences and the offers you create. Feel free to send me a DM on Instagram at @sereneflow_underscore. Share your biggest “aha” moments and let me know how these strategies work for you.

Stay tuned for the next post, where we’ll focus on crafting amazing Black Friday offers for your existing clients.

Until then, have a beautiful day and happy planning!

Warm regards,

Ann-Marie