5 Common Instagram Mistakes Hairstylists Make (And How to Fix Them)

Are you a hairstylist looking to grow your business without feeling overwhelmed or working longer hours? With over 20 years of experience behind the chair, I understand the challenges you face. I've built a successful, six-figure business and now I want to share my strategies with you. In this blog post, we’ll explore common Instagram mistakes and how you can avoid them to attract more clients and boost your salon’s success.

1. Inconsistent Posting

One of the biggest mistakes hairstylists make on Instagram is not posting consistently. Regular content keeps you visible to your audience and signals that you are active and in demand. Instagram rewards consistent posters by showing their content to more people. Here’s how to make it work for you:

• Plan and schedule your posts in advance.
• Post daily or at least several times a week.
• Use a mix of photos, videos, and stories to keep your content fresh and engaging.

2. Ignoring Instagram as a Search Engine

Many hairstylists forget that Instagram functions as a search engine. Potential clients use it to find local stylists and specific services. Make sure your profile is optimized:

• Use clear, searchable keywords in your bio, like "Hairstylist in [City]" or "Hair Extension Specialist."
• Include your location in your profile to make it easy for local clients to find you.

3. Lack of Personal Connection

Posting only hair photos or product images misses the opportunity to connect with your audience. People want to know who you are and what makes you unique. Here’s how to build a personal connection:

• Share behind-the-scenes content from your salon.
• Post videos where you talk about your passion for hair and styling tips.
• Engage with your audience by responding to comments and messages.

4. Neglecting Video Content

Instagram is favoring video content, including reels. If you’re only posting photos, you’re missing out on a huge opportunity to reach more people. Here’s how to incorporate video:

• Create simple hair transformation videos with before and after shots.
• Share quick tips and tutorials.
• Show your process and the atmosphere of your salon.

5. Failing to Engage

Instagram is a social platform designed for interaction. Not responding to comments and messages can turn potential clients away. Here’s how to stay engaged:

• Dedicate 20 minutes a day to respond to comments and messages.
• Start conversations with your followers.
• Follow up with clients who show interest in your services.

Conclusion

By avoiding these five common mistakes, you can make Instagram a powerful tool for growing your hairstyling business. Consistent posting, optimizing your profile, connecting personally, using video content, and engaging with your audience will set you apart and attract more clients to your chair.

If you need more guidance, check out my 90-day social media planner for hairstylists. This guide will help you plan and schedule your posts, making it easier to show up every day and engage with your audience effectively.

Transform your Instagram strategy today and watch your business thrive! If you have any questions or need further assistance, feel free to reach out to me on Instagram @sereneflow_. Let's grow your business together!