5 benefits to why you as a hairstylist should have a Black Friday Offer

Black Friday is not just for big-box retailers and tech giants; it can be a golden opportunity for hairstylists too. If you haven’t yet considered crafting a special Black Friday offer, now is the time to start. Here are five compelling reasons why a Black Friday offer can significantly benefit your hairstyling business.

You might feel that there is so many differnt things going on for you in your business and in you life that crafting a Black Friday offer might seem overwhelming. You might feel that it is to late, you might feel that your clients are not intrested in what I have to offer they are already clients.

I get it, for the longest time I was hesitant towards crafting Black Friday Offers but I really shifted my thoughs around this when I   tryed it out.

What happend for me is that I noticed that people that had not come in for a while came back, I generated alot of new revenue on those akward times that we all have in our calender that do not seem to fill up.

I stood out from my competition becuause I was the only hairstylist in my area that was using black friday offers.

Do you want to put something toghether yourself?

You still have time!

Check out episode 26: https://www.serene-flow.com/podcasts/the-sustainable-hair-stylist-podcast/episodes/2148897851 

and 27: https://www.serene-flow.com/podcasts/the-sustainable-hair-stylist-podcast/episodes/2148897862 

of The Sustainable Hairstylist Podcast to see how you can craft amazing Black Friday Offer and boost your revenue!

You can do this!

1. Attract New Clients

One of the most effective ways to bring new clients into your salon is by offering an enticing Black Friday deal. People are on the lookout for great bargains during the holiday season, and a well-crafted offer can make your services irresistible.

Quote: "Having a great Black Friday offer can help you bring new clients into your chair. Offer discounts or special packages to convert potential clients into confirmed appointments."

Consider offering discounts on first-time visits or bundling services into a special package. This not only attracts new clients but also gives them a reason to choose your salon over the competition. Once they experience your excellent service, they are more likely to become repeat customers.

2. Boost Your Revenue

The months following the holiday season can often be slow for many hairstylists. By creating a Black Friday offer, you can encourage clients to book appointments during these typically quiet periods.

Quote: "A Black Friday offer can incentivize clients to book during slow periods, helping you boost your revenue and maintain a steady income flow."

Think about offering a discount on services booked in advance for January and February. This can help you maintain a steady cash flow and avoid the post-holiday slump that many businesses face.

3. Fill Awkward Gaps in Your Schedule

Every hairstylist knows the frustration of having awkward gaps in their schedule. These are times when no one seems to book appointments, leaving you with unproductive hours.

Quote: "Create special offers for gaps in your schedule. It's better to have a discounted appointment than an empty chair."

By offering special deals during these slow times, you can fill your schedule and make the most of your working hours. Whether it's a discount on early morning appointments or a special offer for mid-week bookings, a Black Friday deal can help you maximize your time and earnings.

4. Increase Client Retention

Building long-term relationships with clients is crucial for any hairstylist. Special offers can play a significant role in fostering these relationships.

Quote: "Special offers can help build long-term relationships with your clients, making them more likely to return to your salon."

Consider creating exclusive Black Friday deals for your loyal clients. This not only makes them feel valued but also encourages them to continue choosing your services over others. A little appreciation can go a long way in ensuring client loyalty and repeat business.

5. Stand Out from the Competition

Not every hairstylist takes advantage of Black Friday, which gives you a unique opportunity to differentiate yourself. By creating compelling Black Friday offers, you can set your salon apart and attract more clients.

Quote: "Not all hairstylists take advantage of Black Friday. By doing so, you can set yourself apart and attract more clients."

Think about collaborating with other local businesses to create joint offers or coming up with unique deals that highlight your salon's strengths. This not only attracts new clients but also enhances your brand’s visibility in the market.

Black Friday offers are not just for retail giants; they can be a powerful tool for hairstylists too. By attracting new clients, boosting revenue, filling schedule gaps, increasing client retention, and standing out from the competition, a well-thought-out Black Friday deal can help your business thrive. Start planning your offers today and watch your salon grow!