In this episode of The Sustainable Hairstylist Podcast, we're diving into what hairstylists can do on Instagram in 2025 to not only grow their accounts but also attract the right clients to their chairs. Ann Marie shares strategies, insights, and personal stories from her years of experience using Instagram as a marketing tool. Whether you're looking to convert followers into loyal clients or navigate the platform's shift to video content, this episode is packed with actionable advice to elevate your Instagram game.

What You'll Learn in This Episode:

1. The Evolution of Instagram:

   • Why Instagram is now a video-first platform and how this shift impacts hairstylists.

   • The importance of adapting to changes and leveraging video content to reach more people.

2. How to Showcase Your Work Effectively:

   • Tips for creating "moving pictures" with video to display your hairstyling skills.

   • The power of before-and-after transformations and how to make them resonate with potential clients.

3. Building Trust Through Consistency:

   • Why posting regularly builds credibility and positions you as an authority.

   • How to create a content library using both photos and videos of your work.

4. Engaging with Your Audience:

   • The importance of calls to action in every post and how to start meaningful conversations with your followers.

   • Why recording videos where you talk directly to the camera can help build connections.

5. Practical Tips for Growing Your Business with Instagram:

   • How to create personalized welcome messages for new followers to foster engagement.

   • Strategies to connect with followers on a deeper level without sharing every aspect of your personal life.

Pro Tips from Ann Marie:

• Video is King: Focus on creating slow-moving, high-quality videos that showcase your work in a professional and visually appealing way.

• Be Consistent: Post frequently to build trust and establish yourself as a sought-after hairstylist.

• Highlight Transformations: Always include a before-and-after to help potential clients see what's possible with their hair.

• Engage with Questions: End every caption with a question to invite interaction and start conversations.

• Send Welcome Messages: Create a template to personally welcome new followers and ask them about their hair needs.

Special Offers and Resources:

• Free B-Roll Guide: Learn how to create 75 pieces of content from one hair model! Download Ann Marie’s free guide to maximize your content creation. https://www.serene-flow.com/brool 

• Exclusive Membership Trial: Join the Streaming Flow Marketing Club for just $1 for 30 days and access live classes, including a March workshop on creating one month of content from a single hair model. https://www.serene-flow.com/offers/FQ64naYL 

Connect with Ann Marie:

• Instagram: https://www.instagram.com/sereneflow_

• Membership Link:https://www.serene-flow.com/offers/FQ64naYL  

• Free Guide:https://www.serene-flow.com/brool  

Final Words:
Remember, Instagram success in 2025 is about creating authentic connections, showcasing your unique skills, and adapting to the platform’s trends. Whether you’re just starting out or looking to take your Instagram marketing to the next level, these strategies will help you grow and attract your dream clients. Tune in, take notes, and start implementing these tips today!