How Clean Beauty Can Transform Your Salon Marketing with Jacqueline Rodriguez

In this episode of The Sustainable Hairstylist Podcast , I sit down with Jacqueline Rodriguez, owner of a holistic salon in Virginia and founder of the Holistic Salon Academy. Together, we dive into the importance of clean beauty, sustainable practices, and how making these changes can positively impact both your health and your business.

Jacqueline shares her personal journey, from discovering the harmful effects of traditional salon products to building a thriving business centered around clean, sustainable, and holistic practices. We discuss the health challenges hairstylists face, the growing demand for clean beauty from clients, and how embracing these values can set your salon apart in today’s competitive market.

We also touch on the business side of things—breaking down misconceptions about profitability, aligning your messaging with your values, and how understanding your numbers can transform your confidence as a salon owner.

This episode is packed with inspiration and actionable tips, whether you're considering a shift to clean beauty or simply looking for new ways to connect with your ideal clients.

What You’ll Learn in This Episode:

• Jacqueline’s journey to clean beauty and holistic practices in her salon.
• The health impact of traditional salon chemicals and how clean beauty can help.
• Tips for transitioning to cleaner products and sustainable practices.
• Why aligning your values with your messaging attracts the right clients and team members.
• How understanding your business numbers leads to greater confidence and profit.
• The importance of rewiring limiting beliefs and embracing structure in your business.

Resources & Mentions:

Connect with Jacqueline on instagram: https://www.instagram.com/cleanbeautybizcoach/ 

Jacquelines Holistic Salon Academy: https://www.cleanbeautybiz.com/holistic-salon-academy 

Stay Connected:

If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with a friend. Follow me on https://www.instagram.com/sereneflow_  for more tips on marketing and wellness for hairstylists!