In today’s episode, Ann Marie shares some of the most common marketing mistakes hairstylists make and how you can avoid them to grow your business and clientele. Whether you're just starting or looking to refine your marketing strategy, this episode provides practical advice on how to shift your mindset and approach to attract and retain the right clients. Ann Marie also gives personal insight into her current life changes as she moves to a new part of Europe and prepares for a shift in her business focus.

In This Episode, You’ll Learn About:

• The Mindset Shift in Marketing: Why thinking of marketing as “selling” or “pushing” your services is counterproductive, and how to make it feel more natural and authentic.

• The Power of Educational Content: How marketing should be about educating your clients, showcasing your unique skills, and helping them understand the benefits of your services.

• The Importance of Consistency: Why posting sporadically or only when you're in panic mode is damaging to your business, and how a consistent marketing strategy can lead to long-term growth.

• Building Your Client Experience: How your marketing should mirror the experience clients have in your chair and how that helps to attract your dream clients.

• Understanding Who Your Ideal Clients Are: How to hone in on the specific clients you want to attract and why not everyone is your ideal client.

• Leveraging Social Media and Reviews: Tips for using social media strategically to attract more clients and the power of collecting and utilizing testimonials.

• Website Optimization: Why your website is one of the most important tools in your marketing strategy and how to make it an authentic reflection of your salon.

• Tracking Marketing Efforts: The importance of tracking the results of your marketing strategies and how doing so helps you improve and stay consistent.

Resources Mentioned:

• Episode 23: A deeper dive into finding your ideal client and why specificity matters in your marketing.
• Google My Business: A free tool for collecting testimonials and boosting local SEO.
• Google Search Console: A free tool to track your website's performance and gain insights into what’s working and what’s not.

Links & Social Media:

• Follow Ann Marie on Instagram: @serene_flow_
• Email: contact@serene-flow.com