Hi, my name is Ann-Marie Christell. I'm a coach for hairstylist that wants to grow their business behind the chair without feeling overwhelmed or working longer hours behind care. I have over 20 years of experience working behind the chair, earning over six figures if you wish to make more money without working longer hours bearing the chair, and bringing spiritual and sustainable principles into your business and life when you are in the right place. In this podcast, I will mix business strategies, marketing tips, personal development, spiritual practices, and sustainable ways of living and working. Welcome to the sustainable hairstylist podcast. Welcome back to the podcast. I'm super excited to be here today. If you're seeing this on video, I'm actually holding up a workbook that I have created together with this episode. So today's episode is all about a strategy to attract new clients. For you as a hairstylist, I hear this over and over and over again, of people on social media. I hear this from my coaching clients. How do I get new people into my chair without trying to shout out from the rooftops that I need clients, I need clients I need clients. And I have actually, together with my team created this PDF for you. So if you want to follow along with this episode, you can download the PDF that we have for this episode, you can find the PDF file at our website at Serene flow.com forward slash clients, you can find the link in the show notes as well we have put it there. And between serene and flow, we have a hyphen, so it's serene hyphen, flow.com, forward slash clients. So just put your email in there. And you can download this strategy and start to use it today. This is actually a strategy that I created to help my students that are going through our hair extension programme to get hair models. So it doesn't matter if you are brand new as a hairstylist and you want to attract new clients, if you are doing a new type of service, and you want to get the word out that you are looking for new clients for this, or maybe it is that you are need hair models for a certain thing, use this strategy, it really really works. All the students that have been using this, have been getting a lot of new people into the salon. So be open with how to use it. First thing that I am going to say is that I really want you to be open and take action. This tragedy might put you out of your comfort zone. This strategy might make you uncomfortable. Part of this strategy is that you're actually going to ask friends and clients to help you out. And I want you to have an open mind. And I want you to might be okay that people will judge you and I want you to be okay with doing things that maybe you are not used to doing. And whenever we are doing things that is out of our comfort zone. A tip is to ask yourself, why are you building this business? What is the reason behind you building your business? It might be that you want to impact people it might be that you want to make money to create the life that you've always dreamed of. It might be that you just love doing hair in my Be that you want to buy that dream home, or you want to go on that vacation, or you want to X, Y and Z. The more you understand why you are doing things, the easier it will become, to actually step out of our comfort zone, or do something that might make you feel uncomfortable. Or take leaps where people might judge you, the stronger, you understand the reason behind your business. And you can really like, grab that vision, and really take that leap, then more likely, you will do things that actually pushes you towards that dream. And I want to remind you that whenever we're doing something that is new for us, it can can feel uncomfortable. It can feel scary. It can feel you don't know what step to take, and oh, what if I'm doing this wrong? And oh, what if? What if? What if? What if Yeah, there might be a lot of ifs, I want to remind you that the first time, it might be scary. The second time. Yeah, I did this before it worked. It's worth doing this. The third and fourth time, it's like, Okay, that wasn't a problem. I can say that. From my own experience. I was so so so so scared of being on video, I had issues on having my photo taken. And this back in the day, when live streaming on Facebook and Instagram became like something new. I knew that it was a way for me to connect with my audience. And I was so so so scared of going on live video, like super, super, super scared. And I remember the first time I have written out like every single thing that I was going to talk about. And I had this outline. And I was memorising it and I was like prepping myself for two or three hours. And no one was allowed to be in the room. And I was so scared. And I did it anyway, because I knew that I wanted to create the connection with my audience. And I wanted my audience to get to know me, the real me the unedited, me. When I was there I was in my flow. It wasn't that scary. It wasn't that big of a thing. The second time, the prepping took maybe one hour less. And when it was the fourth or fifth time, I remember because my husband pointed out he's like, aren't you scheduled to do a live stream today? Yeah, it's about in one minute. If you just can be quiet in the room, I will just do this, and then we can go on it. And he was so surprised because he had seen me do the prepping being alone. Like hyperventilating, doing breath work just to calm myself down just two months earlier. And now I was doing it. Without even having any notes out. I just knew that there was a few questions that I needed to speak about. And that was that. And the prepping. Didn't need to be there anymore. Because the more I did it, the more I realised that no one will like go through the scream and punch me in the face. And I guts, so many comments from people that they were excited. They got so much from me doing the live streams and they really really enjoyed it. They were asking for the next time and I actually retrained myself on not being scared of video anymore.
And I'm telling you this just so that you have this in the back of your mind that if you feel uncomfortable, remember, you have the first time you had the second time, maybe the third time you are being okay. And focus on the outcome. Always focus on what is it that you want to gain from this. So let's talk about this strategy. So this strategy is all about attracting new clients into your chair. So I call it attract new clients into your church strategy. You can download it on our website, just as I talked about. And you can tweak it and make it into your own, it really, really works wonders. So this strategy is all about finding friends, family members, and then clients that have a lot of people around them. So I want you to first make a list of 20 of your friends or family members, that has a huge network of people around them. And it's really, really good if they have a lot of people on their social media channels, because the strategy is that we're going to ask a bunch of people to share the information about a special offer that you're going to make. So we want them to have a lot of people in their social world. So brainstorm 20 friends, or family members, and then 20 clients that have a lot of people in both their social circle and on their social media channels. And I want you to be open when you're doing this brainstorming. If you feel that this is hard. Ask a friend or a family member to help you coming up with these 20 people that are your friends and family. And if you work in the salon with other people, and you'll have a hard time brainstorming your clients. And maybe you can ask one of your co workers to brainstorm this as well. I want you to write down these people without any judgement. Without feeling scared about asking them for help, I want you just to write down as many as possible. If you get up to over 20 of each wonderful. Because the more you are open, the better. Maybe you know that there is someone in your friends and family circle or your clients that have a business in the area where you live. Maybe this is an amazing person that you can do some exchange with or something like that. But I want you to be open and willing to brainstorm. So that is the first part of this strategy. And I want you to ask yourself, when you have done the brainstorming is what kind of services do you want to continue to do moving forward? What is it that you really want to be known for? Because the key here is, the more specialised you can become in the services that you offer. The easier will become for people to actually know what to say when they are speaking of you when they are helping you to find clients for them. If you offer 100 different services, then it will be super hard to actually say like hey, he or she is really good at bla bla bla bla bla if you offer everything, it can become overwhelming. And a key point here, if you're not specialised if you're offering many different services, what ends up might happening is that you know, a little on very many different services but you're not really really good at some things. Any can become, first of all overwhelming and then really hard to build your business if you do not have special light areas. And the next thing that I have written down in the PDF file is what is a special offer that you can offer to promote this strategy stick with. So think about your speciality What is something extra that you can offer with this promotion. Maybe you offer a discount for this service at that is valid for a certain amount of time, make sure to handle have an end date, maybe a month, maybe two months. But always have an end date, you do not want to have offers that goes on forever and ever ever, because then people won't take action. So you can have a discount. Maybe you can offer a special product included in the service, maybe you can offer a special treatment. And a special treatment can be like a special sculpt massage. Or maybe you offer Reiki while you are doing people's hairs. Whatever that special treatment is just brainstorm what this specific offer will be. And write that offer out. So that you have it really clear. And you want the offer to be something that people are looking for. And taking action on at this very moment. So you have brainstorm your people, you know what you're going to be specialised in you have written out your offer. And I want you to think about something that you can give to your friends and family members. As a thank you for helping you get spreading out this word of this promotion. And I want you to think of a special thank you for your clients, for helping them spreading the word of software. Remember that if you can wow, people with what it is that you're going to give back. So maybe you have a friend who has a huge circle social circle that you're going to ask help of. And this person has a really hard time getting a babysitter, maybe that is something that you can offer a particular that person. Or maybe you can offer your clients a referral thing for every single client that they actually help you getting. And think about maybe you can give them a free product, maybe you can give them a discount, maybe you can give them something that really makes them go, wow, blah, blah, blah is super generous. Wow, this is truly truly amazing. I can't believe that she's giving me this and look at so that they actually really, really want to help you share your special offer to their circle on social media. So when you brainstormed follow these people out, you should circle 10 of your friends and family and 10 of your clients that are going to be the people that you're going to reach out to. And in the file that we have created in the workbook, I have written out a message that you can send out to these people. So you can just use this just copy and paste and put all the information in. If you want to tweak it, go ahead and tweak it so it sounds like you but you have an idea of what you're actually going to write and send out to them. I want you to look at okay, when am I going to have this done by so put the date maybe maximum two days a week ahead of time that you're actually going to reach out to them The faster you do this, the faster you will get the word out. And you will start to attract people into your world. The next step is for you to actually write out what is the social media posts that you're going to ask them to share. My recommendation is to create maybe three different special posts about this special offer that you're offering. In the PDF file, I have actually written out a few different things that you might want to share. So one thing I have written out is that you can record a video of yourself. And I'm recommending you to sit in your salon chair. So that is the environment of this video. Because the more people can actually see that they recognise the space, they can see that, hey, oh, this was the place that was in the video, it actually makes people more comfortable. So my recommendation is to record a video, talk about who you are, what the special offer is right now. And talk about how they can what they can do to book an appointment. And all this information should be in the text provided with the video as well. So you have inspiration for the caption in the PDF file as well. The second video that you can create is a time lapse video, every single phone out there has this setting that you can actually create a time lapse. So check when you are opening the camera on your phone to pick a time lapse. If the phone that you're using does not have that there are apps that you can download that can help you. So you can create a time lapse video time lapse video is that it takes like one photo every four seconds or whatever the setting is. And then it's like a it looks really fast. So you can create like film a whole session when you're doing something someone's hair. And you make that into video that you get your people to share together with offer. A tip Stan is to put text over the video what the special offer is, at this very moment. The third thing that you can create is before and after photo or before and after video. So next to each other, you can put the before photo and the after photo of the type of hair that is the special service that you're offering at this very moment. So people can see what the client looked like before and what the client looks like after and they can really see the transformation of the hair. You can do either do this in Canva to show the before and after photo, or the same with the video as well. Can ways three super easy to use a really really good tip. Then I have written down that you can record video of the salon showing off the salon and talk about the special offer in the video. And the fifth thing I have written down is connected to the service and offer that you're going to promote what is the biggest misconceptions people have around this type of service. So record a video you talking about the biggest misconception and why it is the biggest misconception and the end of it you talk about the offer and invite people to actually come and book an appointment with you. So here I have provided you with five different types of contents that you can create for your friends and your clients to share for you. I want you to provide them with this content. A tip is to get them to let's say that you choose three of these contents to create and you have them share one thing a week or one thing a thing every four days on their social media channels. And in this way, you can really get people to see the work. And one thing you can remind yourself of is that social media posts maybe last for 24 hours, that is for how long people actually see it. So it's not even the tension, spam of people is really short. So it doesn't live for that long. And creating three different types of content around your offer, having your friends and family share this. It's not either, like pushing and nagging people about this special offer. Because when you post something on social media, nowadays, it's only shown to like 5% of the people that are friends and following them. So it's not even nagging them about this special offer. So I don't want you to worry about that. I want you to if you have an email list, send this out to your email list as well, that you have this special offer at this very moment. Use your own social media channels. If you have private social media channels, that you're not talking about what kind of services that you offer, maybe now is the time to actually talk about this. If there are any special Facebook groups around your area, city, broader area, maybe you're allowed to post this special offer in this group as well. And I want you to think broad, I want you to there to think about how can I take this strategy and take a leap with it. And I want you to be open with what type of people can actually help you. Maybe there are other companies in your area, that where you can do an exchange. Maybe there are ideas that you haven't even thought about. Think about these for a moment. If you come up with anything, write it down in your notes. But now it's up to you. Take this tragedy, take action. If you get scared, remember, focus on the reason why you're doing this focus on what it is that you want to get out of this. And focus on what can come out of this. What can come out of actually having more people into your chair, what can come out of this, having the business that you've always dreamed out and be open and be willing to ask for help. Because I promise you, if you are willing to give something in exchange, as a thank you people will be wowed and they will be so glad to help you out. So find the strategy and our website at serene hyphen flow.com forward slash clients. download the PDF file. Take action today. And I want to know by either sending me an email or DM on Instagram, you can find me at serene flow underscore on Instagram. And I would love to hear from you. How did this work for you? And what was your biggest takeaway? And I would love to hear this from you. But I want you to take action. Be open, be open that new clients are coming into your world. And I wish you a beautiful day. Bye
